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Saturday, 17 May 2014

Marketing Aptitude for SBI PO Set -4

Practice Now Marketing Aptitude for SBI PO exam

1. Modern important factor of advertisement is
(1) Internet
(2) Specific
(3) Loudspeaker 
(4) Festival Advertisement
(5) All of above

2. What is one of the factors to be considered while  selecting suitable advertisement media ?
(1) Black Marketing
(2) Area of Business
(3)  Nature of Goods and services
(4) Nature of Advertisement  (5) 2. 3
and 4

3. Type of Novelty gift under Direct mail  advertising
(1) Calender
(2) Diary
(3) Wall Cloc
(4)  Watch
(5) All of above
4. The advertisement media which is widely used  by publishers is
(1) Television
(2) Radio
(3) Catalogue 
(4) Booklets
(5) Pamphlet

5. Which type of advertisement media built a sort of personal relationship between Consumer and  Businessman ?
(1) Magazine
(2) Personal letters
(3) Novelty Gifts
(4) Price list
(5) Booklets

6. What is one of the parts of Advertising copy ?
(1) Title
(2) Subtitle
(3) Card beard box
(4) Name of Product
(5) 1.2,4

7. What is the main drawback of Direct Mail  Advertising ?
(1) Very Expensive
(2) Limited coverage
(3) Less  time consuming
(4) Increasing Fraud
(5) Easy Mailing list

8. Counter and Window Display is normally seen  at:
(1) Cinema Halls
(2) Bus stations
(3)Railway  stations
(4) Exhibitions
(5) All of above

9. Brief Advertisement in Newspapers is called  ________
(1) Kun
(2) Classifieds
(3) Coloured Front Cover
(4) Middle Page
(5) Last Page

10. Which statement is true about newspaper  Advertisement ?
(1) Newspapers are very costly
(2) Newspapers are senseless
(3) Not suitable for uneducated customers
(4) Lack of Personal touch with customer
(5) 3 and 4

11. Which sentence has to be added at the end of  news type advertisement in newspaper ?
(1) Advertisers are criminal
(2) It is an  Advertisement
(3) Social behaviour
(4) Cultural Showings
(5) All of above

12. Which of the following is a type of analysis  included in Marketing Research ?
(1) Product Analysis
(2) Market Analysis 
(3)  Distribution Analysis
(4) Competition Analysis
(5) All of above

13. Under which analysis study involves the  detailed study of the popularity of product among
consumers ?
(1) Product Analysis
(2) Market Analysis
(3)  Consumer Analysis
(4) Competition Analysis
(5) Sales Analysis

14. Distribution Analysis analyse the problems of
(1) storage
(2) transportation
(3) Advertisement
(4) Sales Promotion
(5) All of above

15. Consumers can be divided into different parts  under consumer Research on the basis of
(1) Age
(2) Sex
(3) Education
(4) Income
(5) All of above

16. Research depends on
(1) Data .
(2) Consumers
(3) Market
(4) Competitors
(5) Product

17. Which of the following is a type of Research  data ?
(1) Complex
(2) Primary
(3) Secondary
(4)  Traditional
(5) 2 and 3

18.Primary data possesses the advantage of being  _________
(1) Low cost as compared to secondary data
(2) available to any interested party to use
(3) free of interview bias
(4) relevant to the problem at hand
(5) All of the above

19. As Marketing Managers and researchers define  the problem and set research objectives, they should  employ
(1) Exploratory research alone
(2) Casual research alone
(3) descriptive research alone
(4) all of above combined
(5) None of above

20 . Telephone interview offer
(1) speed in gathering data
(2) a low non response rate
(3) potential fox reaching all house holds
(4) the highest cost method for collecting data
(5) All of above

21. Low response rate is a problem associated with which contact method ?
(1) Personal interview
(2) telephone
(3) online  surveys
(4) Mail
(5) None of these

Answer:
1.5  2.5  3.5  4.3  5.2  6.5  7.1  8.5  9.2  10.5     11.2
12.3  13.5  14.5  15.5  16.5  17.5  18.5  19.2  20.5  21.3  

All The Best

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