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Wednesday, 14 May 2014

Marketing Aptitude for SBI PO Set -3

1. "Deciding a particular product which will be  produced/distributed by the enterprise” is called
(1) Planning
(2) Producer's Planning1
(3) Product  Planning
(4) Planman
(5) Preference Plan

2. Who said “The planning, direction and control  of all stages in the life-cycle of a product from  the time of its creation to the time of its removalfrom  the company's line of product is known as Product  Planning"?
(1) Mason and Rath
(2) Johnson
(3) William J.  Stanton
(4) Prof. Pankaj Parashar
(5) Prof.  Akshila Sharma

3. Product Planning is to take decisions regarding  _________
(1) Which product must be produced ?
(2) Which new product must be developed ?
(3) What expansion or contraction must be made ?
(4) How black marketing can be initialed
(5) 1, 2 and 3

4. What is one of the main elements of Product  Planning ?
(1) Research before Production
(2) Possibility of the Production of Product
(3) Decision for the change in the Product line
(4) Elimination of Unprofitable product
(5) All of above

5. Research before production helps in deciding  about _________
(1) Quality of Product
(2) Size of Product
(3) Design of Product
(4) Colour of Product
(5) All of above

6. Decision for the change in the Product line  includes_________
(1) Decision regarding existing product
(2) Decision for corruption
(3) Decision regarding new product
(4) Decision for the theft of tax
(5) 1 and 3

7. What is one of the bases of the Importance of  Product Planning ?
(1) Starting point of Marketing Programme
(2)  Symbol of Managerial Ability
(3) To meet social Responsibilities 
(4)  Helpful in facing competition
(5) All of above

8. Who said "Product Planning is the starting point  for the entire marketing programme" ?
(1) William J. Stanton
(2) Dr. B.D. Sharma
(3) Prof. Pankaj Parashar
(4) Prof. Philip Kotler
(5) Marshal

9. Product Planning is not an activity. It is  a________
(1) Boom
(2) Development
(3) Process
(4)  Creation
(5) Planning

10. Who said "Product development encompasses  the technical activities of product research,  engineering and design" ?
(1) William J. Stanton
(2) Limpson and  Darling
(3) Prof. Bhagwan Dass Sharma
(4) Lai Krishna Adwani
(5) Prof. Pankaj K.  Parashar

11. What is one of the main elements of Product  Development?
(1) To Discover the feasibility of the production of  product
(2) To develop the quality of product
(3) To develop different models
(4) To select the best model
(5) All of above

12. What is one of the principles of  Product Development ?
(1) Principle of Standardisation
(2) Principle of Simplification
(3) Principle of Specialisation
(4) Principle of Double Entry
(5) 1, 2 and 3

13. Which principle stresses upon the fact that these  must be predetermined standards for the product ?
(1)Principle of Accountancy
(2) Principle of Marketing
(3) Principle of Standardisation
(4) Principle of MBA College
(5) None of above

14. Which Principle stresses that production process  must be as simple as possible ?
(1) Principle of Simplification
(2) Principle of  Justification
(3) Principle of Marketing
(4) 1 and 3
(5) 1, 2 and 3

15. What is one of the main advantages of Product  Development ?
(1) Best quality products
(2) Market Expansion
(3) Maximum Satisfaction to customers
(4) Increase in Profits
(5) All of above

16. The assistant category manager was told to use cost-plus pricing to evaluate the profit potential of  new products. This involves
(1) setting prices to reach a specific rate of return
(2) adding a standard markup to the cost of the  product
(3) pricing products with the buyer's sense of value  in mind
(4) basing the prices on what the competition charges
(5) None of these


17. Before setting his prices, Zach conducted a  market research study to learn what consumers
would pay. Zach appears to be using which type of  pricing method?
(1) cost-plus
(2) target profit
(3) value-based
(4) going-rate
(5) None of these
Ans :

Answers : 1.3  2.1  3.5  4.5
5.5    6.5    7.5    8.1
9.3    10.1    11.5    12.5
13.3    14.1    15.5    16.2
17.3 

All The Best

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